Against Animal Testing

What does cruelty-free mean?

It means that none of our products has been tested on animals. All The Body Shop® products are certified by BUAV as meeting their Humane Cosmetics Standard.

What we do

We comply with the very strict requirements of the Humane Cosmetics Standard. This standard was set by the British Union for the Abolition of Vivisection (BUAV) and is regarded as the highest standard for animal welfare in the cosmetics industry. They audit us regularly to ensure we comply. We also audit ourselves. Every two years we check our policies and compliances to ensure we're adhering to the latest animal-welfare guidelines.


We begin our fight against animal testing.Our campaign raises 4 million petition signatures (the largest-ever at the time),which are delivered to the European Commission


We are the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups


The European Union's ban on animal testing for finished cosmetic products comes into force


The BUAV praises our policy and standards. And we win the Royal Society for the Prevention of Cruelty to Animals Good Business Award for cosmetics


We are given a Lifetime Achievement Award by the RSPCA


The Body Shop is proud to support the launch of Cruelty Free International.

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