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The Body Shop opens its heart to support Early Childhood Development

The Body Shop believes true beauty comes from the heart and we will be opening our hearts again to help children and support education.

Following the success of our previous Schoolhouse campaign, we are partnering with Media24 to invest in the community of Op-die-Berg in the Koue Bokkeveld Mountains region of the Western Cape. Our 2014 Step Up and Stand Out campaign’s aim is to provide a safe space where children of the community can receive education, training and development. The campaign will also support the training of parents in this rural community.

Since pioneering the Community Fair Trade programme in 1986, The Body Shop International has been able to fund over 50 schools in some of the world’s most remote, marginalised areas.  The Koue Bokkeveld campaign is a way for The Body Shop South Africa to practically live our brand philosophy of “Beauty with Heart” and to show our team’s commitment to our corporate values of defending human rights and activating self-esteem.

Annemarie Bezuidenhout, spokesperson for Badisa, explains that alcohol abuse is currently the major challenge in the Koue Bokkeveld community. “This has an extremely negative impact on the families in the area, and its ripple effects include, amongst other things, child-neglect, insufficient parenting and family violence.  In some cases children receive no education and development at all; they are left to grow up and develop ‘by chance’.  This is detrimental to the development of the child and if not addressed, will leave the community and South Africa with unemployable individuals. ECD is not just a way of developing individuals that are employable, but of giving every human being the opportunity to reach his/her full potential, and live a well-rounded life; an integral part of their human rights,” she says.

Badisa Koue Bokkeveld will benefit from the Step Up and Stand Out campaign starting on 24 November and officially launching in February next year. Badisa services more than 700 000 people in this community, consisting mostly of farm workers. This also includes a crèche, an aftercare service, a service centre for the elderly, as well as other social services in the community. 

“Working with Media24, our media partner, we aim to raise more than R180 000 to help Badisa provide these ultra-important services,” says Shelly Stuurman, the campaign coordinator from The Body Shop.  “We will work with the community leaders and representatives to build a safe space where children can receive much-needed training and development in a learning-friendly environment, drawing the community together and creating a sense of Ubuntu. 

“We hope that the community will continue the work we started and that they will look after the facilities that we will build. Our aim is also to motivate Badisa and the community to work hand-in-hand to develop and care for the children of the community,” says Adrie Jurgensen, Corporate Social Responsibility Manager at Media24.

Shoppers can support the campaign by either purchasing The Body Shop Peppermint Foot Spray and/or donating R10 towards the campaign. All proceeds will go towards the campaign, which will run nationally at all The Body Shop stores.

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