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Home About us Discover our ingredients



We work hard to be an honest, transparent company, and that means always being straight with you about what goes into our products. Every ingredient we use is to help give you the best possible experience, but we know that cosmetics ingredients can be confusing, or even controversial. So we’ve broken it down for you. Introducing our extensive ingredient glossary, where you can discover exactly what’s in your favourite product – and why.


We’re always aiming to create products that work for you, while causing minimal harm to the environment. We aim to use sustainably sourced, natural ingredients and ingredients of natural origin – and we aim to use environmentally friendly synthetic ingredients, too (amazingly, sometimes manmade ingredients are better for the environment). Find out what ‘natural ingredients’ really means, how we test our products and our sustainability goals here.

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We launched our Community Fair Trade programme in 1987. We source ethical, high-quality ingredients and accessories from thousands of producers, farmers and artisans across the world, from handcrafted shea butter in Ghana to handmade paper gift bags in Nepal. Our trade helps our partners gain market access, improves their livelihoods and invests in local social and environment projects that benefit whole communities. This helps drive our goal of business as a force for good, and we’re incredibly proud of it.

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