A revitalized beauty line from The Body Shop has been released, encouraging individuals to accept their true selves with confidence.
Founder of The Body Shop Anita Roddick famously said, "Beauty is an active, external expression of what you appreciate about yourself," championing beauty as a means of self-expression.
This statement is absolutely accurate. In fact, a recent study found that Gen Z was more likely than other generations to identify attractiveness with inherently positive traits like self-assurance and originality. So, ideas like loving oneself (36%) and inner confidence (44%), which are more prevalent, are more important.
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The Body Shop's latest collection is intended to embrace this definition of beauty and upend the way we view cosmetics. It can be utilized as a means of self-expression rather than as a means of striving for perfection.
The assortment is straightforward and colorful. It has full coverage and a natural appearance. It is both bold and barely noticeable. It's made to provide you the freedom to be who you want to be, whatever that may be.
The Body Shop's Global Head of Product Development, Laura Keane, stated, "We think that being authentically confident doesn't always equate to being outgoing. It's about remaining true to who we truly are rather than giving in to social expectations to look a specific way. Our brand-new makeup line is intended to honor this by allowing customers the freedom to learn what makes them particularly self-assured and capable of facing the world. The aim is authenticity, not perfection.