Dame Anita Roddick
FOUNDER OF THE BODY SHOP
We embrace the profound bond among the mind, body, and soul, recognizing that transformation begins from within. Our relentless efforts are dedicated to crafting exceptional products that not only promote physical well-being, delivering tangible advantages for radiant skin, magnificent hair, and captivating faces, but also foster a profound sense of self-love in a holistic manner.
• At The Body Shop, our primary focus is on utilizing natural ingredients that originate from ethical and sustainable sources, embracing biotechnology and green chemistry. We reserve the use of synthetic ingredients only for essential purposes.
• We carefully choose nature's most potent agents of transformation, incorporating plant-based bio-actives known for their powerful effects.
• Through dermatologist-led clinical trials, extensive consumer testing, and advanced in vitro assessments, we ensure that our products deliver genuine benefits to your skin.
• Every benefit we claim is backed by scientific evidence, providing you with the assurance of their effectiveness.
• We maintain constant collaboration with Research and Development labs across Natura &Co., leveraging the expertise of our experts in various scientific fields. By combining our knowledge, we achieve more impactful results for you, making it a smart decision.
• We uphold unwavering standards in performance, efficacy, and ethics. As a result, you don't have to compromise on any of these aspects. You can enjoy the complete package without any trade-offs.
We have prohibited or restricted a total of 1,835 ingredients. While many of these are already regulated by law, we believe it is essential to surpass these requirements and go the extra mile.
And we pledge to never use these ingredients in our formulations:
Parabens, Mineral oils, Petrolatum derivatives, Formaldehyde donors, Cyclosiloxanes, Triclosan, Phthalates, Sodium lauryl sulfate (SLS), Cocamide DEA, MEA & MIPA, Methylisothiazolinone and genetically modified organisms.
Aligned with Natura &Co.'s policy and adhering to the strictest regulations, such as the EU Cosmetic Products Regulation, we assure you that we consistently monitor scientific and regulatory advancements regarding ingredients. This diligent practice ensures that our products are free from any potential carcinogenic, mutagenic, or reprotoxic effects, providing you with the utmost confidence in their safety.
We are deeply committed to continuously enhancing and expanding our knowledge and comprehension of ingredient and product safety, keeping pace with scientific advancements. Consequently, our list of restricted ingredients continues to evolve as new information emerges and safer alternatives are identified or developed. We persistently strive for progress, fostering an environment conducive to positive change. Our unwavering dedication is rooted in scientific principles, disregarding flimsy marketing claims, controversies, or unfounded arguments.
To ensure unwavering safety and performance, we have implemented a meticulous 10-point control system for ingredients and an additional 18-point system for finished products. These combined measures are meticulously designed to uphold consistently high standards throughout our entire range.
We adamantly reject the promotion of unattainable and harmful beauty standards often perpetuated by the beauty industry and certain segments of social media and beauty culture. As a result, we are committed to the following principles:
• We never alter or manipulate body images in our visuals and refrain from promoting unrealistic ideals of perfection. We celebrate the inherent beauty of diverse bodies as they are.
• We embrace the concept of beauty as a holistic connection between the mind, body, and soul.
• Our focus is on creating effective and reliable products and routines that not only produce desired outcomes but also encourage self-love.
We strongly believe that our actions speak louder than words. While anyone can make claims, our commitment to inclusivity is demonstrated through concrete steps we take:
•We design gender-neutral products that cater to everyone.
•We conduct product testing with diverse panels consisting of 100+ individuals representing various ethnicities and genders.
•Our casting choices embrace diversity across genders, ethnicities, sexualities, body shapes, and sizes.
•Rather than just paying lip service, we open the doors wide to fully embrace and celebrate the richness of human diversity.
One thing is certain: everything we do is oriented at making our planet a little fairer and a little more beautiful every day. And achieving genuine change. For your benefit. For all of us. So, every ingredient we use and every new product we develop is there because it is good for your body and does not compromise safety or ethics. That is something we will always keep sight of. At any cost